2014年12月16日星期二
2014年12月9日星期二
2014年12月2日星期二
Lobster Advertising in China
Lobster Advertising in China
Lobster has been long on the list of the
most popular sea food in China where the great importance attached to food
stands for one of the core values in Chinese tradition, but as lobster
consuming has grown with the rapid economic growth, it seems that the coverage
of advertising on lobster has not gone through the same boom.
Advertising special and only for Lobster is
rarely to be seen on TV, either on CCTV channels or some local channels, most
of the time there can be advertising on some restaurants that sale lobster in
gourmet or travel programs. As for publication, also there are sometimes some
lobster-cooking restaurants recommendation can be seen on gourmet or travel
magazines, or a general introduction of lobsters in some particular region in
geography magazines, and in the second case, this coverage cannot be defined as
advertising in regarding to the nature of the magazines.
In addition to the tradition media, on the
2 major types of the prevailing online advertising, PC advertising and mobile
advertising, the coverage for lobsters still cannot be described as noteworthy
enough. They are as so much not often to be displayed on popular video websites
such as Youku and Tudou, or the hot-links on major shopping websites such as
Taobao and Meituan. Usually people get to see the advertising only when they
are searching particularly for lobster.
There may be 2 major reasons of the
imbalance of the market and advertising on lobsters. First, for the catering
industry, advertising like great campaigns adopted by fast consuming goods
industry cannot be done easily as the marketing strategy needs a whole chain of
supporting functions and funds which usually can only be mastered by some huge corporate.
Second, the love for lobster is largely decided by regional and group effect,
after all, people who love sea food, no matter how huge the quantity is, are
still a small portion of the whole population and often concentrate in some
particular region in this country of such a huge population and tremendous
diversity.
2014年10月2日星期四
Innovation in China is booming
Innovation in China is
booming
Ranking of innovation in
China shows great position for IT firm
In January,
2013, Daxue Consulting
published its prize list of the most innovative 50 companies, realized with 1
500 decision-makers of the whole world. We count five Chinese companies there,
of which Haier, the world number 1 of the large electrical appliances, on the
eighth place. During the prestigious let us salt of the IFA in Berlin and of
THESE 2013 in Las Vegas, the Chinese giant presented his key innovations, as
television sets checked by eyes or by thought, or another wireless mixer and
tactile refrigerator. The group invests all in all 4 % of its turnover in R*D.
In the same
classification, we find the equipment manufacturers telecom Huawei and ZTE, the
giant of PC Lenovo and, more surprising, China Petroleum and Chemicals. "In
China, I see the innovation as the power of the company to adapt itself to a
dynamic environment and in constant transformation, comment on Matthieu David.
It does not amaze me that Haier appears in good position in the ranking of the
BCG, it is the company hyper innovative, that every 5 months brings out a new
product to stick on the market ". It is also the case for example of
Mocked Mobile, which in spite of its size proposes every week of new offers of
subscription to his customers.
Chinese companies are
looking for innovation
For the
Chinese companies, the innovation does not mean necessarily technological
breakthrough. It is a question of offering an approach "quality-price".
To be simply cheap is not any more enough. It is necessary to find the good balance
between the price, the quality and the features. It implies an increase of the
efficiency of production or the use of alternative materials.
This is the
way the manufacturer of batteries and car manufacturer BYD reduced for example
his costs of raw materials the by replacing the nickel by a less expensive
substitute. Zhongxin Medical developed from its part devices of radiology
adapted only to acts creatures of habit. As a result, their machines cost a
tenth of the price of the multifunction devices produced by the western
companies. Zhongxing quickly seized half of the national market, forcing the
western companies to lower their prizes or even to leave the country. This
approach confers on the companies of the Middle Kingdom an enormous advantage,
in particular on emerging markets.
2014年7月11日星期五
2014年6月20日星期五
Media in China : Hollywood wants to invest in China
Media in China : Hollywood
wants to invest in China
In an
interview granted to Clifford Coonan of the magazine The Hollywood Reporter,
Ryan Kavanaugh, the managing director of Relativity Media (Malavita, 3 days to
kill, Trapped), declared to want to go more to the Asian market and more
exactly Chinese.
«China is
simply so important for the United States as the American market itself ",
such is the sentence pronounced by the interested on the occasion of the
Festival of the movie of Shanghai. A strategy on the long term for Relativity
Media as specifies it Ryan Kavanaugh: «we think that China is going to become
so important for Relativity Media as the American market itself.
Actually,
Relativity Media signed a partnership with Kiangsu Broadcasting Corp (JSBC), an
agreement with the industrial and commercial Bank of China - the biggest bank
of the world - and was indicated partner of international distribution by
Mocked Movie Promotion International, company asked to distribute the Chinese
movies abroad.
Other
contracts were signed by the Californian company in China who should bring back
about 100 million dollars.
The
objective admitted to Ryan Kavanaugh is to be able to distribute five in six
movies a year in China and from then on, become a key player of the second
market world cinématograhique (3,6 billion dollars of income last year).
According
to 大学Consulting, It is information important for the American
cinematographic industry but also for the world cinema. For a very good reason,
China keeps again and again its quota of twenty foreign movies authorized to be
distributed on its territory. The American studios position from then on to
coproduce or realize full-length films in association with the Chinese
companies, what makes jump the customs bolt. Besides, Hollywood managed to make
increase this famous quota with 3D movies or IMAX, who are not taken into
account.
2014年5月21日星期三
China's media arrived in Africa
Around
thirty professionals of the media, responsible and journalists of the radio and
the television of the French-speaking African countries have just participated
in a seminar in aid of the superintendents and in civil servants of the radio
and in the television of the French-speaking African countries.
Exchange between experts
in Africa and China
For three
weeks, these professionals of the media exchanged with the general manager of
the international Centre of the researches for the media (radio, the film and
television) ( SARFT) GEHUA LI, the responsible for CCTV and for the Chinese
written and broadcasting(audiovisual) media, and visited several companies of
production of the broadcasting programs.
The seminar
of Beijing joins within the framework of intensification of the cooperation
between China and Africa countries. The cooperation between China and Africa
dates several decades. The Sino-African relations doubtless go back to the time
of the admiral Zheng He (XVth century), and the conference of Bandoeng (1955)
allowed the updating of a political myth, it is - has to say the Third-World
solidarity and the resistance of the countries of the South in front of the
west. It will need to wait, thus, for year 2005 to see the cooperation between
China and African countries to take its cruising speed. In March, 2008, the
first Summit China Africa to Beijing marked a decisive bend in the diplomatic,
economic, cultural and scientific relations between China and Africa as far as
the Chinese authorities are clearly going to show their will to develop
relations of economic cooperation with Africa, continent which arranges
sufficient resources as human as natural.
Now, there
is some expert come from China to contribute to African development, as JX
Paulin. JX
Paulin created a brand which provides tablets in Africa.
Media market in China involve
in a global partnership
Attracted by
the strong economic growth of China to the international chessboard, the
African countries find henceforth a partner with whom, they can develop
economic relations and winning partnership - winning; a lawful partnership, in
priori, on the equality, the mutual confidence, the respect for the identity of
the other one and the non-intervention in the business of States.
2014年4月23日星期三
Market research on online shopping
China is about
to stand out as most major power of the e-business. According to a study of Boston
Consulting Group (BCG), the Middle Kingdom indeed knows a phenomenal growth
of the on-line purchase, with today 145 million Internet users realizing deals
on internet. With 30 million new buyers, China is quickly going to double the
United States, the current leader with 170 million e-consumers. In 2015, the
annual average basket of the Chinese on-line buyer will be 1 000 dollars,
equally with the American Internet user.
Development of Chinese online business
According
to consultants' BCG cabinet, this development of the Chinese on-line business can
be explained, on one hand, by the ambitious plan of display of infrastructures
telecoms in the whole of the country and, on the other hand, by a situation of
scarcity of certain consumer goods in many put off regions. It is necessary to
add mail expenses low, six times lesser than in the United States.
Alibaba as an example for
China market
The BCG
insists on the appearance of a real ecosystem of the e-business in China with,
for example, systems of payment were adapted to the Chinese consumers.
According to Ma Yun, founder of Alibaba.com, one of the biggest sites of
e-business of the country, the Chinese actors are henceforth to reach
international dimensions. Last November, he explained in the newspaper Business
Herald that 90 % of the specialists of the net and the on-line business, ten
years ago, came from West. «Today, we cannot ignore the successes of Alibaba or
Taobao (Chinese platform of on-line payment, subsidiary of Alibaba.com) ",
he asserted.
Before ten
years, the on-line sales could represent half of the spending of Chinese household
consumption, against 6 % only today, foresees from his part the site Taobao,
the property of the local giant of the "e-business" Alibaba and world
number 10 of the sites of direct selling between private individuals.
2014年4月3日星期四
Peugeot-Dongfeng in China's media
Far from
the expected enthusiasm, the reactions of the Chinese media are measured. As if
not to frighten the world, China refused to claim victory.
The Chinese
media rarely ventures to comment on the activities of the groups of State. It
is especially true as the definitive agreement between Dongfeng and PSA will be
signed only at the end of March, during the visit in Paris of president Xi
Jinping.
The central
television, the CCTV, thus contents with underlining that it is about the
biggest acquisition abroad for a Chinese car manufacturer. Next to the alliance
Dongfeng-PSA, the marriage Geely-Volvo in 2010 would seem almost harmless.
In any
case, we find the same concerns: China encourages its manufacturers to become
world giants. Dongfeng waits for technology transfers of PSA. The danger is
that long-term, he becomes a serious competitor of the Frenchman.
The number
2 Chinese of the automobile thus aims to be reassuring in its interview. It
evokes a win-win, just and well-balanced partnership. The statements of the
Ministry of Industry are in the same vein: the Chinese automotive sector has
big progress to be made, and for it needs the help of the foreign manufacturers.
Interview about
entrepreneurship
We can find
many interviews in Chinese media speaking about Chinese or foreign entrepreneur
which are willing to develop business in technology field. It is quite common
to read an interview about entrepreneurship in China or even in emerging
countries.
2014年3月13日星期四
China is becoming the biggest market for tablets
In 2013,
the market of tablets seems to have clearly marked time, especially at the end
of the year. If the growth is always very present, it very clearly slowed down
with regard to the first years, prosperous, of this market. The analysts are
afraid of a stagnation of sales due to saturated markets. So, in 2014, the
manufacturers are going to face an important evolution of the market, in
particular through the transition towards emerging markets or still through the
appearance of new need bound to the professional and/or educational use of
tablets.
The experts are worring about the market of tablets
The experts
worry in particular about the possible saturation of the market. In countries
developed mainly, it seems that the equipment rates of homes are now very high,
that markets became perfectly mature and that the big marks, Apple first of
all, reached the maximum of their growths. Furthermore, the competition makes
more and more rough. For year 2014, the major stake will be to renew the demand
by turning to new markets. For that purpose, two levers are evoked: the
setting-up in emerging countries, in the low equipment rates, as well as the
development of tablets adapted to an educational or professional use.
Apple
dominates the world market of the tablet. With its IPad in 2010, the brand in
the apple knew how to stand out in pioneer and build itself a strong image as
well as a community of numerous and faithful buyers. If it stays at the head of
the market in 2013, she nevertheless underwent a light loss of ground on her
opponents and seems to know difficulties being renewed within the big countries
developed, already equipped in high-tech material. In spite of return in the
increase at the end of 2013 consecutive to the exit of the new IPAD Air and of
the mini IPAD retina in October, allowing him to go back over the symbolic
threshold of 30 % of market share under which the brand had come down for the
first time during the year, the mark sees returning some of its main
competitors. Samsung gained 6 points over the year and peaks in 20 % of market
share. Follow the brands Taiwanese and Chinese such as Asus (7.5 %), Lenovo (5
%) and Acer (2.5 %). Especially, Apple and its operating system iOs undergoes
now the domination of the system Androïd, present on all the main competitors
of Apple.
Chinese market is supporting the whole market
But the market
of tablets does not stop in these few big brands and numerous new incomers tempt
too, sometimes successfully, to give way on the market. For the first time
since the launch of the IPAD in 2010, more than a third of the market is held by
brands other than the club five (Apple, Samsung, Asus, Lenovo and Acer).
Indeed, certain investors perceived the opportunity that can represent the new
markets as well as the new needs in terms of use and adapted their offer to
these opportunities
According
to the cabinet Daxue Conseil, the Chinese market is the market knowing the strongest
growth in 2013 on the segment of tablets. Attributable in the continuous
increase of the living conditions and thus the purchasing power of the Chinese
consumers as much as to the taste pronounced by this population for the
high-tech material, this datum shows especially the importance taken by
emerging markets for the sales of tablets. On these markets in development, the
growth knows its most beautiful hours with about 145 % in 2013, while the
mature markets reached a ceiling at 30 %. And if, in China, the big markshave
already made a success of their setting-up, Apple possessing in particular 50 %
of the Chinese market, the other emerging countries offer the possibility of
being imperative in privileged partner
The brand
MySimax is a start-up marketing tablets and turned essentially to Africa. For
JX Paulin, his co-founder and director," emerging countries are the
markets of tomorrow. It is countries which long to live the same experiences of
consumption as the western countries and they would be absurd not to propose
them an adapted offer. «It represents well the stake that can represent these
emerging markets: the desire of an experience of new consumption and the wish
to be able to reach the best technology.
JX Paulin
adds: «nevertheless, it would be an error to go on these markets without an
effort of adaptation and understanding. They require knowledge on the local
environment and the profound respect which the big brands do not still show. It
is not a question of establishing on the market simply by investing on your
distribution and your communication. It is a question of settling in supplier
of solution and of giving an access road towards the technology. And it also
crosses by partnerships with local investors or communities, because we cannot
address only the private individuals. " –
See more
at: http://fr.locita.com/business-digital/le-marche-des-tablettes-doit-sadapter-aux-pays-emergents-125166/
2014年2月21日星期五
French movies need new digital strategy
Not good result for french movies
The French movies did not make a good recipe in 2013, we even recorded a reduction in sale of 68 %. Nevertheless in China, the French movies find a convenient place to get noticed with 5,2 million entrances to the Middle Kingdom. In other countries, the French movies are not looked for a lot, just with a total of 50 million entrances. By comparison with year 2012 with 567 to the poster in the foreign cinemas, year 2013 shows only some 480 French movies. It pulls a decrease of recipes for the producers of movies and it enhance a bad digital strategy for these movies.An improving digital strategy
According to the investigation, the result of the global entrances of the French cinema except(off) metropolitan France showed that 5 bigger French box-office successes establish only 37,7 % of the global recipe. In 2012, 70,6 % of the global recipe was assured with Untouchable cardboards and The Artist. Nevertheless " Adèle's life ", the Golden Palm of the Cannes film festival 2013 was sold in 130 countries. Luc Besson's movie " Malavita " was the most seen among the French movies abroad with 5 million entrances. About sixty French productions realize only 100 000 entrances(entries).digital strategy China
Variety
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