French movies need new digital strategy

Not good result for french movies

The French movies did not make a good recipe  in 2013, we even recorded a reduction in sale of 68 %. Nevertheless in China, the French movies find a convenient place to get noticed with 5,2 million entrances to the Middle Kingdom. In other countries, the French movies are not looked for a lot, just with a total of 50 million entrances. By comparison with year 2012 with 567 to the poster in the foreign cinemas, year 2013 shows only some 480 French movies. It pulls a decrease of recipes for the producers of movies and it enhance a bad digital strategy for these movies.

An improving digital strategy

According to the investigation, the result of the global entrances of the French cinema except(off) metropolitan France showed that 5 bigger French box-office successes establish only 37,7 % of the global recipe. In 2012, 70,6 % of the global recipe was assured with Untouchable cardboards  and The Artist. Nevertheless " Adèle's life ", the Golden Palm of the Cannes film festival 2013 was sold in 130 countries. Luc Besson's movie " Malavita " was the most seen among the French movies abroad with 5 million entrances. About sixty French productions realize only 100 000 entrances(entries).

digital strategy China
Variety