Media in China : Hollywood
wants to invest in China
In an
interview granted to Clifford Coonan of the magazine The Hollywood Reporter,
Ryan Kavanaugh, the managing director of Relativity Media (Malavita, 3 days to
kill, Trapped), declared to want to go more to the Asian market and more
exactly Chinese.
«China is
simply so important for the United States as the American market itself ",
such is the sentence pronounced by the interested on the occasion of the
Festival of the movie of Shanghai. A strategy on the long term for Relativity
Media as specifies it Ryan Kavanaugh: «we think that China is going to become
so important for Relativity Media as the American market itself.
Actually,
Relativity Media signed a partnership with Kiangsu Broadcasting Corp (JSBC), an
agreement with the industrial and commercial Bank of China - the biggest bank
of the world - and was indicated partner of international distribution by
Mocked Movie Promotion International, company asked to distribute the Chinese
movies abroad.
Other
contracts were signed by the Californian company in China who should bring back
about 100 million dollars.
The
objective admitted to Ryan Kavanaugh is to be able to distribute five in six
movies a year in China and from then on, become a key player of the second
market world cinématograhique (3,6 billion dollars of income last year).
According
to 大学Consulting, It is information important for the American
cinematographic industry but also for the world cinema. For a very good reason,
China keeps again and again its quota of twenty foreign movies authorized to be
distributed on its territory. The American studios position from then on to
coproduce or realize full-length films in association with the Chinese
companies, what makes jump the customs bolt. Besides, Hollywood managed to make
increase this famous quota with 3D movies or IMAX, who are not taken into
account.
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