China is about
to stand out as most major power of the e-business. According to a study of Boston
Consulting Group (BCG), the Middle Kingdom indeed knows a phenomenal growth
of the on-line purchase, with today 145 million Internet users realizing deals
on internet. With 30 million new buyers, China is quickly going to double the
United States, the current leader with 170 million e-consumers. In 2015, the
annual average basket of the Chinese on-line buyer will be 1 000 dollars,
equally with the American Internet user.
Development of Chinese online business
According
to consultants' BCG cabinet, this development of the Chinese on-line business can
be explained, on one hand, by the ambitious plan of display of infrastructures
telecoms in the whole of the country and, on the other hand, by a situation of
scarcity of certain consumer goods in many put off regions. It is necessary to
add mail expenses low, six times lesser than in the United States.
Alibaba as an example for
China market
The BCG
insists on the appearance of a real ecosystem of the e-business in China with,
for example, systems of payment were adapted to the Chinese consumers.
According to Ma Yun, founder of Alibaba.com, one of the biggest sites of
e-business of the country, the Chinese actors are henceforth to reach
international dimensions. Last November, he explained in the newspaper Business
Herald that 90 % of the specialists of the net and the on-line business, ten
years ago, came from West. «Today, we cannot ignore the successes of Alibaba or
Taobao (Chinese platform of on-line payment, subsidiary of Alibaba.com) ",
he asserted.
Before ten
years, the on-line sales could represent half of the spending of Chinese household
consumption, against 6 % only today, foresees from his part the site Taobao,
the property of the local giant of the "e-business" Alibaba and world
number 10 of the sites of direct selling between private individuals.
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