Innovation in China is
booming
Ranking of innovation in
China shows great position for IT firm
In January,
2013, Daxue Consulting
published its prize list of the most innovative 50 companies, realized with 1
500 decision-makers of the whole world. We count five Chinese companies there,
of which Haier, the world number 1 of the large electrical appliances, on the
eighth place. During the prestigious let us salt of the IFA in Berlin and of
THESE 2013 in Las Vegas, the Chinese giant presented his key innovations, as
television sets checked by eyes or by thought, or another wireless mixer and
tactile refrigerator. The group invests all in all 4 % of its turnover in R*D.
In the same
classification, we find the equipment manufacturers telecom Huawei and ZTE, the
giant of PC Lenovo and, more surprising, China Petroleum and Chemicals. "In
China, I see the innovation as the power of the company to adapt itself to a
dynamic environment and in constant transformation, comment on Matthieu David.
It does not amaze me that Haier appears in good position in the ranking of the
BCG, it is the company hyper innovative, that every 5 months brings out a new
product to stick on the market ". It is also the case for example of
Mocked Mobile, which in spite of its size proposes every week of new offers of
subscription to his customers.
Chinese companies are
looking for innovation
For the
Chinese companies, the innovation does not mean necessarily technological
breakthrough. It is a question of offering an approach "quality-price".
To be simply cheap is not any more enough. It is necessary to find the good balance
between the price, the quality and the features. It implies an increase of the
efficiency of production or the use of alternative materials.
This is the
way the manufacturer of batteries and car manufacturer BYD reduced for example
his costs of raw materials the by replacing the nickel by a less expensive
substitute. Zhongxin Medical developed from its part devices of radiology
adapted only to acts creatures of habit. As a result, their machines cost a
tenth of the price of the multifunction devices produced by the western
companies. Zhongxing quickly seized half of the national market, forcing the
western companies to lower their prizes or even to leave the country. This
approach confers on the companies of the Middle Kingdom an enormous advantage,
in particular on emerging markets.
